Crust range named most innovative food product

http://www.hospitalitymagazine.com.au

Crust Gourmet Pizza Bars’ six Heart Foundation Tick approved pizzas have been named the 15th most innovative product in Australia in Australian Anthill magazine’s inaugural ‘SMART 100’ index.

The pizzas were the highest ranking food products on the list which recognises the 100 most innovative Australian products on the market. Other food related products included on the list are a natural sweetener for foods and beverages (35), SumoSalad’s sumo sized salads made to order (50), and Native Sweets’ Alpine Rice (56).

Crust’s six Tick approved pizzas first launched in February 2008 and contain up to half the fat and saturated fat of comparable pizzas from other takeaway outlets, between 50-70 per cent less sodium, virtually no trans fat and each provide up to 80 per cent of the recommended daily fibre intake for an adult.

The SMART 100 list is the largest innovation award program in Australia, and was developed by Australian Anthill in collaboration with market research company Colmar Brunton to recognise extraordinary innovation as judged by 1,600 ‘mavens’.

Crust Managing Director, Costa Anastasiadis said Crust had always aimed to provide customers with healthier, high quality pizzas.

“We spent a considerable amount of time in product development to ensure that the Tick pizzas could offer a higher quality, healthier choice of takeaway to our customers while still tasting great,” said Anastasiadis.

“The feedback we have had from customers has been fantastic, and awards such as this are further testament to the fact that there is a growing market in Australia for healthier takeaway foods”.

Australian Anthill founder and publisher, James Tuckerman, said the SMART 100 aims to bring a greater commercial focus to the concept of innovation and return ownership of the principles surrounding innovation to the private sector.